Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Telia – Star Brand of 2014!

Telia is a brand that dare to try new methods and this has paid off. Last year Telia strengthened its brand most compared to Sweden’s tone brands and this rewarded them as Star Brand of The Year. According to YouGov and Indikat the general impression of Telia doubled during the year and their brand reputation has turned from negative […]

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