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This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Mental Accounts and Spending Money

Jonas Hjalmar Blom 2014-05-20

We all know that money can affect our emotions. But, how do our emotions affect the money? When we receive a sum of money, we automatically put it in a mental account. This is one of the most rigorous findings from the field of behavioral economics. We put a gift in one mental account. We put […]

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