Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

How Does The Unconscious Influence Your Customers’ Behavior?

admin 2013-08-27

One of the most well-known research examples is the experiment James Vicary conducted in 1957 at a movie theater. During the movie Vicary presented messages so briefly that people were not aware of them, urging viewers to purchase popcorn and Coca-Cola. As a result, he claimed, sales figures of those items increased significantly. Although five years […]

Läs mer

Neurometrics: Reading Consumers

Monika Lindquist 2013-01-31

In this article I will, in a simple way, try to explain something that is usually described more complex. And the processes are academic, they are complex and essentially require some underlying understanding of how our brains work. Neurometrics is based on measuring the brain’s electrical activity and neurological responses. Certain frequencies of brain waves […]

Läs mer

Popular

Tags

Advertising Attention Behavior Change Behavior Psychology Behavioral Economics Body Language Brand Content Brand Loyalty Brand Strategy Cialdini Cognitive Psychology Conceptual Consumption Consumer Neuroscience Consumer Psychology Consumption Content Strategy Decision making process Design Disney EEG Epic Split Exakti eye tracking Facial Coding Game of Thrones Google Habits Implicit Association Test Influence Innerscope Magnus Ernestam Marketing Psychology Markus Kivikangas Morphing NeuroFocus Neuromarketing News Nielsen Nobel Prize Package design Patterns Perception Perceptual defense Persuation Priming Print Print Ads Psycholo Psychology Research Roger Dooley Seminar Sentient Shopper Insights Shopping Social advertising Social Media SST Steve Genco Subliminal Perception Tech Telia Top Box Magazine TVC web design