Neuromarketing & More

Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to love rankings, […]

Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as […]

What’s the most famous quote from the OJ Simpson “trial of the century?” Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, “If the gloves don’t fit, you must acquit!”. This phrase, or a variation of it, was used by Simpson’s […]

Straylight is known for having popular seminars and in June we’re talking about “Mindblowing Communication” for brand owners. The seminar will be held Thursday 12th of June at World Trade Center in Stockholm and one of the speakers is Markus Kivikangas, CSO at the Finnish neuroscience company Exakti Oy. 1. You’re speaking about value propostion at the seminar. […]

Exactly how appearance affects our daily life is something we might not be aware of – it happens mostly subconsciously and most of us cannot say how appearances of others affect our daily life decisions. The impact of faces is shown in our impressions of people as well as in our behavior towards them, such as […]

There are many ways to persuade and convince consumers with Neuromarketing. For years we’ve heard about putting babies and animals in TVC’s but does it really work? Yes, actually it most often does. Of course nothing is black and white and there are exceptions as well as the advert should go hand in hand with […]

A friend of mine from Örebro asked me a bit grumpy why Neuromarketing really is that important. Really? Örebro is a Swedish city well known for their little whiny dialect and since I’m from the same city, this is how you talk. Therefore I could see through the question and knew what really actually meant: This is the best I’ve heard […]

Did you know that the color red has been proven to increase consumers heart rates? Or that purple is used to create a sense of calm in customers? This infographic from KissMetrics suggests that the myth of the rational economic consumer should be questioned. The next time you reach for a black or orange item, you might […]

The unconscious mind, by definition, is not accessible to conscious introspection. Therefore people in the experiments described in previous blogs had not been aware of its influence nor of the experimental design they were participating in. So if the unconscious mind is not passing the information to the conscious level, how to master it consciously? […]

  You have most certainly heard the famous, although a bit worn quote of John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Although Mr. Wanamaker’s point may first appear to be true, let us dig a little deeper on the topic. Wikipedia defines advertising […]