Neuromarketing & More

Telia is a brand that dare to try new methods and this has paid off. Last year Telia strengthened its brand most compared to Sweden’s tone brands and this rewarded them as Star Brand of The Year. According to YouGov and Indikat the general impression of Telia doubled during the year and their brand reputation has turned from negative […]

What better way to learn about Neuromarketing than to speak with a pioneer within the field? Thomas Zoëgas Ramsøy is considered one of the leading experts on Neuromarketing and consumer neuroscience. He is also an innovator by heart. With Master level training in economics and neuropsychology, he also holds a PhD in neurobiology and neuroimaging from […]

Here are the most-viewed and most-shared Neuromarketing posts from Neurosciencemarketing in 2014. Does this “Readers’ Choice” format always surface the content I think is best? Not always, but making this list is a pretty good indicator that quite a few people found it useful and worth sharing. That’s particularly true with our discerning Neuromarketing readers! The 3 Types of […]

As winter is approaching it gets both darker and colder in Sweden.  Luckily for us the Nobel Prize festivities are about to begin which will brighten things up. This year the Nobel Prize in medicine goes to three scientists that have brought insights regarding neuroscience. As it turns out, their findings are highly related to […]

By quoting a famous ad man it’s easy to show Straylight’s belief regarding consumer behavior. “The trouble with market research is that consumers don’t think how they feel, they don’t say what they think, and they don’t do what they say”. – David Ogilvy For you familiar with our articles, this isn’t anything new but […]

We are all familiar with the process of going grocery shopping. You go to the store, look for a special category of products and then make a decision. Sounds simple, doesn’t it? Think again! The decision making process is very complicated and has been studied for quite some time now. Research has shown that the […]

Welcome to Straylight. We are a Nordic Insight agency working the latest research methodologies and a high level of customer service. Contact us if you need market research and insight generation on the Nordic market. We have many international clients that we serve with our convenient on-line approach. >Chat now with Straylight here! Working with […]

Steve Genco • May 16, 2014 •  You know an article is important if you find yourself coming back to it over and over again to help you think about different things and answer different questions. Such is the case with Paul Bloom’s provocative article “The War on Reason,” published in The Atlantic on February 19, 2014. Articles […]

By now, you should be familiar with the word Neuromarketing. Best described as marketing to our non-conscious, or subconscious, even if it might sound like a really big, bad and perhaps dangerous word. It’s actually quite simple. Some brands like to use humor. That’s Neuromarketing. Others like to use visualization. That’s Neuromarketing too. Imagine this. […]

Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male customers. In a study titled Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions, researchers in the U.K. […]