Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


How to Analyze Implicit Association Test: Quantifying the Consumer Subconscious

Nate Decker, Ph.D. Behavioral Scientist and Partner at Straylight’s partner Sentient Decision Science is  regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the basics is important. Decker wanted to provide some details on how to interpret […]

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Customer Satisfaction Doesn’t Predict Repurchase

Marketing is the soul of the company, the link between an organization and the customers it serves. As I wrote in this article, most new product fails and vast sums of the advertising budget is wasted. The strange about this is I perceive it to be acceptable, it’s seen as the cost of doing business. […]

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If Only Asking Questions Worked – We wouldn’t Need Psychology

Imagine if behavioral science was as easy as asking people explicit questions about their behavior–we wouldn’t need the disciplines of psychology, sociology, neuroscience, behavioral economics and cultural anthropology.  If asking people why they do what they do isn’t good enough to reveal true insight within the behavioral sciences, why would we expect it to be […]

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Are You Taking a Guess With Your New Product Launch?

Consumers have a source of apathy to most new product introductions, from TV-show to snacks and home electronics. It is important to understand that, for a product to succeed, it must first make a connection with existing concept stored in the unconscious. The habitual minds must go through a physiological change to accommodate a new […]

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Consumers Don’t Mean To Lie. They Just Do It.

By quoting a famous ad man it’s easy to show Straylight’s belief regarding consumer behavior. “The trouble with market research is that consumers don’t think how they feel, they don’t say what they think, and they don’t do what they say”. – David Ogilvy For you familiar with our articles, this isn’t anything new but […]

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