Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Customer Satisfaction Doesn’t Predict Repurchase

Marketing is the soul of the company, the link between an organization and the customers it serves. As I wrote in this article, most new product fails and vast sums of the advertising budget is wasted. The strange about this is I perceive it to be acceptable, it’s seen as the cost of doing business. […]

Läs mer

Are You Taking a Guess With Your New Product Launch?

Consumers have a source of apathy to most new product introductions, from TV-show to snacks and home electronics. It is important to understand that, for a product to succeed, it must first make a connection with existing concept stored in the unconscious. The habitual minds must go through a physiological change to accommodate a new […]

Läs mer

Don’t Believe Everything You See!

Many times before I’ve written about our habits and how we act and behave. I’ve written about how our unconscious is controlling our everyday life. And there’s a reason why I keep coming back to this.. It’s by repeating things we learn. Today I’ll write about patterns. Patterns help our brains make sense of our […]

Läs mer