Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Important Findings For Print Ads

You might have known that an ad have a very short amount of time to attract consumers. But what you didn’t know is that a Dutch study of the brain’s electrical responses shows that you have 0.3 seconds. The study’s most striking insight is the processing speed of the human brain. Within 0.3 seconds, a […]

Läs mer

Does your product have the looks to end up in a shopping cart?

We are all familiar with the process of going grocery shopping. You go to the store, look for a special category of products and then make a decision. Sounds simple, doesn’t it? Think again! The decision making process is very complicated and has been studied for quite some time now. Research has shown that the […]

Läs mer

TBT: Remembering five of the best-known cases in neuromarketing

Welcome to Straylight. We are a Nordic Insight agency working the latest research methodologies and a high level of customer service. Contact us if you need market research and insight generation on the Nordic market. We have many international clients that we serve with our convenient on-line approach. >Chat now with Straylight here! Working with […]

Läs mer

Neuromarketing: Not As Difficult As You Might Think

By now, you should be familiar with the word Neuromarketing. Best described as marketing to our non-conscious, or subconscious, even if it might sound like a really big, bad and perhaps dangerous word. It’s actually quite simple. Some brands like to use humor. That’s Neuromarketing. Others like to use visualization. That’s Neuromarketing too. Imagine this. […]

Läs mer

Violence may kill your campaign

Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as […]

Läs mer

Neurometrics: Reading Consumers

In this article I will, in a simple way, try to explain something that is usually described more complex. And the processes are academic, they are complex and essentially require some underlying understanding of how our brains work. Neurometrics is based on measuring the brain’s electrical activity and neurological responses. Certain frequencies of brain waves […]

Läs mer