This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
You are exercising. Only three pushups left before you have reached your goal: Twenty-five pushups! Two… One… Twenty-five! Finally, you can relax. You have reached your goal. But, what if you had set the goal to be thirty pushups, then you would still have five pushups left. Or, what if your goald had been fifteen […]