Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Marketing Needs a Major Brand Reality Check

Monika Lindquist 2015-08-03

Brands do not play as big a role in people’s lives as marketing managers assume. Nigel Rahimpour, former Planner Director at Saatchi & Saatchi wrote a column on psfk.com about that the marketing world needs a bigger brand reality. According to him brands don’t play as big role in the mind of the consumers as many […]

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