Neuromarketing & More

RECOGNITION OR RECALL Branding is about creating memories of a product or service. What we previous have experienced and learned have impact on how we behave and take decisions. There are different types of memories but the marketing industry is focused mainly on recall. Almost all brand trackers are built on recall memories only, even […]

Steve Genco • May 16, 2014 •  You know an article is important if you find yourself coming back to it over and over again to help you think about different things and answer different questions. Such is the case with Paul Bloom’s provocative article “The War on Reason,” published in The Atlantic on February 19, 2014. Articles […]

Once, I was in a cheese store together with my mother. We were about to shop something tasty as a dessert after the dinner we should eat together that same evening. The shop assistant gave us some recommendations. We decided and she asked us how much we wanted. I showed her with my thumb and […]

We all know that money can affect our emotions. But, how do our emotions affect the money? When we receive a sum of money, we automatically put it in a mental account. This is one of the most rigorous findings from the field of behavioral economics. We put a gift in one mental account. We put […]

When you taste a tasty drink, is it really the taste that matters? It might sound like a stupid question. The answer seems obvious. Of course it is the taste that determines if a drink is tasty or not. But wait a second, is it really that easy? As a matter of fact, the expectations […]

Imagine yourself at a table together with a friend. Between you on the table, there is a cookie. You can see it. Big, round, with brown chocolate-crisps and crunchy nuts. Oh yes, you can see it clearly, right? But how, from a psychological standpoint, do you see the cookie? You and your friend can see […]

Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand what motivates financial decisions. In Dan Ariely’s Online course “A Beginner’s Guide to Irrational Behavior”, you can learn about some of the many ways in which we behave in less than rational ways, and how we might overcome […]

I recently read an article about lies we tell ourselves, which lead me in to the many other articles we’ve written about neuromarketing and behavioral economics. One of the lies is that we like to think that we are rational. That we are weighing the facts, do an analysis of potential consequences and make good […]