This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
Game of Thrones, the wildly popular HBO series based on novels by George R. R. Martin, gets a lot of attention. According to Ben Parr, author of Captivology: The Science of Capturing People’s Attention, there’s solid science behind that success. And, you can use the same factors to get and hold your customer’s attention. Here’s the science, according to Parr. […]
Neuromarketing can make a contribution to website design in three powerful ways: Help designers understand how people’s brains actually consume web pages Eye tracking applied to website viewing has shown that gaze patterns are determined by two types of attention: Bottom-up attention: This type of attention is involuntary and automatic. When viewing websites, bottom-up attention is […]