Neuromarketing: Not As Difficult As You Might Think

Monika Lindquist 2014-09-01

By now, you should be familiar with the word Neuromarketing. Best described as marketing to our non-conscious, or subconscious, even if it might sound like a really big, bad and perhaps dangerous word. It’s actually quite simple.

Some brands like to use humor. That’s Neuromarketing. Others like to use visualization. That’s Neuromarketing too.

Imagine this. Your out in the woods, picking berries or maybe just out for a walk. Further along the path you see something dark, it’s thin and long.. Instinctively it shivers down your spine and you jump a couple steps back before your conscious brain has had time to process whether it was a snake or a stick. Your subconscious brain reacted immidiately.

Being able to market to the subconscious brain is Neuromarketing. And it’s really, really powerful.
It’s not cheating nor dangerous. It’s good advertising.

The idea of Neuromarketing is that the use of a base emotional appeal like love, fear, humor, anger etc. will be more effective than a factual appeal. It suggests that visuals are more readily accepted by the subconscious than words.

However, this isn’t new. I’m sure you’ve heard the quote “a picture is worth a thousand words”? That’s Neuromarketing.

Neuromarketing is not magic. It’s simply marketing to people in a way that’s most effective. Use pictures. Use humor. Use comfort. Use simplicity. Use the same emotions that marketers use each day to tell us about automobiles, beer and banks.

Use your brain. That’s Neuromarketing.

About the author

Monika has a double degree in psychology and marketing strategy. She's been working as a strategist on both advertising agencies and on marketing departments and have experience from brands as LG, Danone, Fazer, Unilever etc

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