How Do Color Affect Purchases?

Monika Lindquist 2014-01-31

Did you know that the color red has been proven to increase consumers heart rates? Or that purple is used to create a sense of calm in customers?

This infographic from KissMetrics suggests that the myth of the rational economic consumer should be questioned. The next time you reach for a black or orange item, you might have fallen prey to the impulse shopper portion of the retail color wheel.

Check out the infographic below to see how retailers believe you’ll respond to the subtle art of color choice.

Color_Infographic

About the author

Monika has a double degree in psychology and marketing strategy. She's been working as a strategist on both advertising agencies and on marketing departments and have experience from brands as LG, Danone, Fazer, Unilever etc

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