How Do Color Affect Purchases?

Did you know that the color red has been proven to increase consumers heart rates? Or that purple is used to create a sense of calm in customers?

This infographic from KissMetrics suggests that the myth of the rational economic consumer should be questioned. The next time you reach for a black or orange item, you might have fallen prey to the impulse shopper portion of the retail color wheel.

Check out the infographic below to see how retailers believe you’ll respond to the subtle art of color choice.