Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Nielsen goes Neuromarketing

I’ve noticed that Neuromarketing as a word still frightens a lot of people. To avoid this I prefer to talk about “unconscious behavior” and “consumers saying one thing but doing another” since it’s easier to relate to.Let’s be honest. All marketing departments and agencies are talking about it – Don’t trust what consumers say.Traditional research […]

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Marketing Needs a Major Brand Reality Check

Brands do not play as big a role in people’s lives as marketing managers assume. Nigel Rahimpour, former Planner Director at Saatchi & Saatchi wrote a column on about that the marketing world needs a bigger brand reality. According to him brands don’t play as big role in the mind of the consumers as many […]

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