Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

The A hole effect

The brain works in mysterious ways and not always the way we want. New brain science shows that money make us less human. You may not want to be to rich. Most of us are dreaming of and working for having more money, allowing us to achieve some of our goals in life. But it […]

Läs mer

Is Less More When It Comes To Consumtion?

Once, I was in a cheese store together with my mother. We were about to shop something tasty as a dessert after the dinner we should eat together that same evening. The shop assistant gave us some recommendations. We decided and she asked us how much we wanted. I showed her with my thumb and […]

Läs mer

How To Perceive Objects Around Us

  Perception does much more to us than maintain size and shape constancy in depth. It also organizes objects in a visual array into coherent groups. One way to understand how this organization occurs is from the structuralist approach to psychology, which was based on the notion that simple sensations constitute the building blocks of perceived […]

Läs mer

Seminar: Mindblowing Communication

Straylight is known for having popular seminars and in June we’re talking about “Mindblowing Communication” for brand owners. The seminar will be held Thursday 12th of June at World Trade Center in Stockholm and one of the speakers is Markus Kivikangas, CSO at the Finnish neuroscience company Exakti Oy. 1. You’re speaking about value propostion at the seminar. […]

Läs mer

Context Is King

If a tree falls in the forest and no one is around to hear it, does it make a sound? An answer to this old riddle can be found by placing the riddle in the context of perception. James Gibson was an American psychologist who provided a useful framework for studying perception by introducing the […]

Läs mer

What’s In a Face?

Exactly how appearance affects our daily life is something we might not be aware of – it happens mostly subconsciously and most of us cannot say how appearances of others affect our daily life decisions. The impact of faces is shown in our impressions of people as well as in our behavior towards them, such as […]

Läs mer

Interpret The Image

Have you ever been told that you “can’t see something that’s right under your nose” or maybe that you “can’t see the forest for the trees”?  Maybe you have tried to interpret the lyrics of a song? In each of these situations, we call on the complex construct of perception. Perception is the set of processes […]

Läs mer

Colors Speaks With The Unconscious

Color is one of the most powerful tools to express emotions. Studies of involuntary physical reactions, such as eye movements, brain activity and heart rate have shown that when we see colors they trigger a very rapid and strong reaction. Colors communicates with us on an unconscious and non-verbal level. Words and pictures can be […]

Läs mer

Don’t ask the consumer

The unconscious mind, by definition, is not accessible to conscious introspection. Therefore people in the experiments described in previous blogs had not been aware of its influence nor of the experimental design they were participating in. So if the unconscious mind is not passing the information to the conscious level, how to master it consciously? […]

Läs mer

How Does The Unconscious Influence Your Customers’ Behavior?

One of the most well-known research examples is the experiment James Vicary conducted in 1957 at a movie theater. During the movie Vicary presented messages so briefly that people were not aware of them, urging viewers to purchase popcorn and Coca-Cola. As a result, he claimed, sales figures of those items increased significantly. Although five years […]

Läs mer