Neuromarketing & More
This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
Neurobox question: How do I create a strong brand?
Do you remember the smell of your first crayons? Neurobox answer. Positive Memory Traits When we talk about Neurobranding we look at brands as memories, or rather networks of memories. The customer uses the memories to create associations and that process enforces your brand further. If you agree to that definition you may also […]
Think RECOGNITON for your brand!
RECOGNITION OR RECALL Branding is about creating memories of a product or service. What we previous have experienced and learned have impact on how we behave and take decisions. There are different types of memories but the marketing industry is focused mainly on recall. Almost all brand trackers are built on recall memories only, even […]
Is The Most Annoying Super Bowl Ad Ever Also The Most Effective?
Is it possible that an ad that has made “most annoying of all time” lists and been dubbed the worst ad ever actually be one of the most engaging and effective? We all have ads that make us cringe, or even reach for the remote. My personal least-favorites are “screamer” ads, usually run by local […]
Cialdini In Practise: Tupperware
How did Tupperware become so successful? If you’v read my previous posts about Cialdini you will know see how his 6 principles of persuasion can be used.. However, Tupperware was ahead of their time. The saleswoman Brownie Wise first came up with the “Tupperware party” idea in the early 1950s. She suggested that Tupperware sellers would […]
Getting Consumers To Say Yes: Scarcity
In this sixth and last post of describing Dr. Robert Cialdini’s six principles of persuasion I’ll write about scarcity. I’ve written about reciprocity, commitment & consistency, liking, authority and social proof in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out […]
Getting Consumers To Say Yes: Social Proof
In this fifth post of about Dr. Robert Cialdini’s six principles of persuasion I’ll write about social proof. I’ve written about reciprocity, commitment & consistency, liking and authority in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways […]
Getting Consumers To Say Yes: Authority
In this fourth post of post of six about Dr. Robert Cialdini’s six principles of persuasion I’ll write about authority. I’ve written about reciprocity, commitment & consistency and liking in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six […]
Getting Consumers To Say Yes: Liking
This is the third post of six about Dr. Robert Cialdini and his six principles of persuasion is constantly. In the first post, I wrote about reciprocity and in the second about commitment & consistency. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He […]
Getting Consumers To Say Yes: Commitment & Consistency
This is the second post of six about Dr. Robert Cialdini and his six principles of persuasion. In the first post, I wrote about reciprocity. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways you can get people to say […]
Getting Consumers To Say Yes: Reciprocity
Dr. Robert Cialdini and his six principles of persuasion is constantly current for any marketer. I’ve published a fantastic Infographic about his principles before but as with all learning, repetition is essential. Influence and persuade people are the core of marketing activities. How does it really work? Are we throwing things out into the universe […]
