Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Consuming Goals

Well well, you have decided to do twenty pushups. Why twenty? Is it a decent goal? How eager are you to do five extra, after that you have reached your goal? To set goals, strive towards them and finally reach them, is a classic trick to get things done. It can be for exercising, productivity, […]

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Colors Speaks With The Unconscious

Color is one of the most powerful tools to express emotions. Studies of involuntary physical reactions, such as eye movements, brain activity and heart rate have shown that when we see colors they trigger a very rapid and strong reaction. Colors communicates with us on an unconscious and non-verbal level. Words and pictures can be […]

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Conceptual Consumption: Expectations

Imagine yourself in a drug store. You are about to buy medicine for your long-lasting cold. Between a sniffle and a sneeze, you look at two alternatives. One is sold by ordinary price. Next to it, you see a similar one, for a reduced price. They look almost the same, they contain the same ingredients […]

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Conceptual Consumption: Taste

When you taste a tasty drink, is it really the taste that matters? It might sound like a stupid question. The answer seems obvious. Of course it is the taste that determines if a drink is tasty or not. But wait a second, is it really that easy? As a matter of fact, the expectations […]

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Conceptual Consumption: Select a Cookie

Imagine yourself at a table together with a friend. Between you on the table, there is a cookie. You can see it. Big, round, with brown chocolate-crisps and crunchy nuts. Oh yes, you can see it clearly, right? But how, from a psychological standpoint, do you see the cookie? You and your friend can see […]

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Learn Basic Behavioral Economics

Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand what motivates financial decisions. In Dan Ariely’s Online course “A Beginner’s Guide to Irrational Behavior”, you can learn about some of the many ways in which we behave in less than rational ways, and how we might overcome […]

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10 Things Highly Creative People Do

Creativity works in mysterious ways, and often paradoxical. For some people creativity is a stable and basic trait in their personality. But it may also change based on context, ambience and special situations. Inspiration and ideas often arise, seemingly, out of nowhere and it’s not rare they fail to show up when we need them […]

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5 Hands-On Tips For Better Advertising

There are many ways to persuade and convince consumers with Neuromarketing. For years we’ve heard about putting babies and animals in TVC’s but does it really work? Yes, actually it most often does. Of course nothing is black and white and there are exceptions as well as the advert should go hand in hand with […]

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What Neuromarketing Really Means

A friend of mine from Örebro asked me a bit grumpy why Neuromarketing really is that important. Really? Örebro is a Swedish city well known for their little whiny dialect and since I’m from the same city, this is how you talk. Therefore I could see through the question and knew what really actually meant: This is the best I’ve heard […]

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How Do Color Affect Purchases?

Did you know that the color red has been proven to increase consumers heart rates? Or that purple is used to create a sense of calm in customers? This infographic from KissMetrics suggests that the myth of the rational economic consumer should be questioned. The next time you reach for a black or orange item, you might […]

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