Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

How To Perceive Objects Around Us

  Perception does much more to us than maintain size and shape constancy in depth. It also organizes objects in a visual array into coherent groups. One way to understand how this organization occurs is from the structuralist approach to psychology, which was based on the notion that simple sensations constitute the building blocks of perceived […]

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Seminar: Mindblowing Communication

Straylight is known for having popular seminars and in June we’re talking about “Mindblowing Communication” for brand owners. The seminar will be held Thursday 12th of June at World Trade Center in Stockholm and one of the speakers is Markus Kivikangas, CSO at the Finnish neuroscience company Exakti Oy. 1. You’re speaking about value propostion at the seminar. […]

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Context Is King

If a tree falls in the forest and no one is around to hear it, does it make a sound? An answer to this old riddle can be found by placing the riddle in the context of perception. James Gibson was an American psychologist who provided a useful framework for studying perception by introducing the […]

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What’s In a Face?

Exactly how appearance affects our daily life is something we might not be aware of – it happens mostly subconsciously and most of us cannot say how appearances of others affect our daily life decisions. The impact of faces is shown in our impressions of people as well as in our behavior towards them, such as […]

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Interpret The Image

Have you ever been told that you “can’t see something that’s right under your nose” or maybe that you “can’t see the forest for the trees”?  Maybe you have tried to interpret the lyrics of a song? In each of these situations, we call on the complex construct of perception. Perception is the set of processes […]

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Mental Accounts and Spending Money

We all know that money can affect our emotions. But, how do our emotions affect the money? When we receive a sum of money, we automatically put it in a mental account. This is one of the most rigorous findings from the field of behavioral economics. We put a gift in one mental account. We put […]

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Can Spending Money Increase Happiness?

“By being a customer at [the electricity company] you contribute to a better world every day, without any extra expenses. You can choose by yourself how our profit will be distributed to several different charity organizations” If you log in to a specific electricity company’s web page, you will see this text. The message is […]

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The Secret To Get Your Posts Read

The key to get posts read online is its headline. Nextiva has written a post with 20 words to use to get your content read. The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that […]

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Consuming Flow

When you are about to buy a new smartphone, you end up comparing different models against each other. They have basically the same technology. They look the same. It won’t really matter which you choose. So, you trust your gut feeling and make your decision. Why did the first one feel better than the second […]

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How Goals Can Decrease Your Sales

You are exercising. Only three pushups left before you have reached your goal: Twenty-five pushups! Two… One… Twenty-five! Finally, you can relax. You have reached your goal. But, what if you had set the goal to be thirty pushups, then you would still have five pushups left. Or, what if your goald had been fifteen […]

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