Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

If Only Asking Questions Worked – We wouldn’t Need Psychology

Imagine if behavioral science was as easy as asking people explicit questions about their behavior–we wouldn’t need the disciplines of psychology, sociology, neuroscience, behavioral economics and cultural anthropology.  If asking people why they do what they do isn’t good enough to reveal true insight within the behavioral sciences, why would we expect it to be […]

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Are You Taking a Guess With Your New Product Launch?

Consumers have a source of apathy to most new product introductions, from TV-show to snacks and home electronics. It is important to understand that, for a product to succeed, it must first make a connection with existing concept stored in the unconscious. The habitual minds must go through a physiological change to accommodate a new […]

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Nielsen goes Neuromarketing

I’ve noticed that Neuromarketing as a word still frightens a lot of people. To avoid this I prefer to talk about “unconscious behavior” and “consumers saying one thing but doing another” since it’s easier to relate to.Let’s be honest. All marketing departments and agencies are talking about it – Don’t trust what consumers say.Traditional research […]

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Marketing Needs a Major Brand Reality Check

Brands do not play as big a role in people’s lives as marketing managers assume. Nigel Rahimpour, former Planner Director at Saatchi & Saatchi wrote a column on psfk.com about that the marketing world needs a bigger brand reality. According to him brands don’t play as big role in the mind of the consumers as many […]

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Telia – Star Brand of 2014!

Telia is a brand that dare to try new methods and this has paid off. Last year Telia strengthened its brand most compared to Sweden’s tone brands and this rewarded them as Star Brand of The Year. According to YouGov and Indikat the general impression of Telia doubled during the year and their brand reputation has turned from negative […]

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A Neuromarketing Pioneer

What better way to learn about Neuromarketing than to speak with a pioneer within the field? Thomas Zoëgas Ramsøy is considered one of the leading experts on Neuromarketing and consumer neuroscience. He is also an innovator by heart. With Master level training in economics and neuropsychology, he also holds a PhD in neurobiology and neuroimaging from […]

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Best of Neuromarketing 2014

Here are the most-viewed and most-shared Neuromarketing posts from Neurosciencemarketing in 2014. Does this “Readers’ Choice” format always surface the content I think is best? Not always, but making this list is a pretty good indicator that quite a few people found it useful and worth sharing. That’s particularly true with our discerning Neuromarketing readers! The 3 Types of […]

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Don’t Believe Everything You See!

Many times before I’ve written about our habits and how we act and behave. I’ve written about how our unconscious is controlling our everyday life. And there’s a reason why I keep coming back to this.. It’s by repeating things we learn. Today I’ll write about patterns. Patterns help our brains make sense of our […]

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And the Nobel Prize in medicine goes to…

As winter is approaching it gets both darker and colder in Sweden.  Luckily for us the Nobel Prize festivities are about to begin which will brighten things up. This year the Nobel Prize in medicine goes to three scientists that have brought insights regarding neuroscience. As it turns out, their findings are highly related to […]

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Subliminal Messages In Logos part 2

As seen earlier on Top Box there are a lot of logos with hidden messages in them. The more we looked the more we found which means we are now able to share 8 more interesting logos with you. Can you see the hidden messages? 1. THE AIA NEW YORK CHAPTER   The AIA New York […]

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