Neuromarketing & More

This is the third post of six about Dr. Robert Cialdini and his six principles of persuasion is constantly. In the first post, I wrote about reciprocity and in the second about commitment & consistency. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He […]

This is the second post of six about Dr. Robert Cialdini and his six principles of persuasion. In the first post, I wrote about reciprocity. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways you can get people to say […]

Dr. Robert Cialdini and his six principles of persuasion is constantly current for any marketer. I’ve published a fantastic Infographic about his principles before but as with all learning, repetition is essential. Influence and persuade people are the core of marketing activities. How does it really work? Are we throwing things out into the universe […]

Nate Decker, Ph.D. Behavioral Scientist and Partner at Straylight’s partner Sentient Decision Science is  regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the basics is important. Decker wanted to provide some details on how to interpret […]

Disney’s new Pixar release, Inside Out (image: Disney.com) The launch of Pixar’s latest animated film, Inside Out, is imminent. While most will watch the film for its story and animation, there’s an interesting backstory. Much of the story takes place inside the head of the main character, the 11-year-old Riley. Five emotions interact there, voiced by […]

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our brains in different and more powerful […]

Marketing is the soul of the company, the link between an organization and the customers it serves. As I wrote in this article, most new product fails and vast sums of the advertising budget is wasted. The strange about this is I perceive it to be acceptable, it’s seen as the cost of doing business. […]

Shopping is a complex experience that begins with goals and expectations in the mind of the shopper and ends with a decision to buy or not to buy. In between, it’s a physical experience that involves navigating through physical space, activating all our senses, and weighing lots of alternatives. Shopping can be, and often is, […]

Game of Thrones, the wildly popular HBO series based on novels by George R. R. Martin, gets a lot of attention. According to Ben Parr, author of Captivology: The Science of Capturing People’s Attention, there’s solid science behind that success. And, you can use the same factors to get and hold your customer’s attention.  Here’s the science, according to Parr. […]

Neuromarketing can make a contribution to website design in three powerful ways: Help designers understand how people’s brains actually consume web pages Eye tracking applied to website viewing has shown that gaze patterns are determined by two types of attention: Bottom-up attention: This type of attention is involuntary and automatic. When viewing websites, bottom-up attention is […]