Neuromarketing & More

I am not first on this subject but I strongly believe it´s important to address Flat Brand Tracking, as it may become the death of brand work as it pulls the brand issue out of the boardroom. Who want´s to see flat KPI’s that never will move even though the world is constantly changing? Let´s […]

RECOGNITION OR RECALL Branding is about creating memories of a product or service. What we previous have experienced and learned have impact on how we behave and take decisions. There are different types of memories but the marketing industry is focused mainly on recall. Almost all brand trackers are built on recall memories only, even […]

I vår omvärld blir allt fler relationer digitala, chat och bild ersätter fysiska möten. När vi håller kontakten med försäkringsbolaget, besöker doktorn eller kommunicerar med flygbolaget vill vi inte behöva prata. Inte heller Marknadschefer har tid att träffa sina konsulter och söker därför snabba och relevanta relationer via sociala medier. Konsultbranschen möter denna verklighet långsamt […]

Our brains are amazing. And even if you’re not aware of it, your brain is like a code-cracking machine. I’m sure you’re familiar with the paragraph below, where the first and last letters of the word are correct but the rest of the letters are muddled. And you can still read it, right? “Aoccdrnig to […]

You might have known that an ad have a very short amount of time to attract consumers. But what you didn’t know is that a Dutch study of the brain’s electrical responses shows that you have 0.3 seconds. The study’s most striking insight is the processing speed of the human brain. Within 0.3 seconds, a […]

Is it possible that an ad that has made “most annoying of all time” lists and been dubbed the worst ad ever actually be one of the most engaging and effective? We all have ads that make us cringe, or even reach for the remote. My personal least-favorites are “screamer” ads, usually run by local […]

How did Tupperware become so successful? If you’v read my previous posts about Cialdini you will know see how his 6 principles of persuasion can be used.. However, Tupperware was ahead of their time. The saleswoman Brownie Wise first came up with the “Tupperware party” idea in the early 1950s. She suggested that Tupperware sellers would […]

In this sixth and last post of describing Dr. Robert Cialdini’s six principles of persuasion I’ll write about scarcity. I’ve written about reciprocity, commitment & consistency, liking, authority and social proof in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out […]

In this fifth post of about Dr. Robert Cialdini’s six principles of persuasion I’ll write about social proof. I’ve written about reciprocity, commitment & consistency, liking and authority in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways […]

In this fourth post of post of six about Dr. Robert Cialdini’s six principles of persuasion I’ll write about authority. I’ve written about reciprocity, commitment & consistency and liking in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six […]