Neuromarketing & More
This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
Därför är det bra att handla i butik och inte på nätet
STRAYLIGHT ÄR 15 ÅR 2020 och det firar vi med några jubileumsinsikter. Den här handlar om varför vi mår bra av äkta fysisk shopping. Håller du med? Det kan få konsekvenser för vad du ska satsa på i ditt erbjudande: “I en värld där vi känner oss tomma och fulla av stresshormon efter en dag med […]
Att shoppa är mer än att klicka hem en vara.
Bra kommentar från taxichauffören Ako i DN idag apropå att tekniken kan komma att göra chaufförer onödiga inom kort. ”Många personer åker taxi för att de tycker det är viktigt att träffa nya personer och att prata” Att handla, shoppa och köpa tjänster är inte alltid rationellt. Taxichauffören Ako pratar om taxibranschen men i grunden […]
Does your customer experience motivate long-term relationships?
Customer experience and emotional benefits You can give your brand experience super powers Demonstrate importance and impact. People want to feel important. Show clear expectations. People want to feel relaxed. Show that choice exists. People want freedom. Appreciate others. People need friends. Be transparent. People demand respect. Customer experience is a buzz right now and […]
Be kind, your customer is a true friend
Warmth and Competence Brands are friendships This article in a serie of 5 about Neurobranding and the Neurobox. This chapter is about brand assessment and how the psychology of relations can help us understand how to improve brand work. The idea is that we actually treat brands as they where true relations and […]
Neurobox question: How do I create a strong brand?
Do you remember the smell of your first crayons? Neurobox answer. Positive Memory Traits When we talk about Neurobranding we look at brands as memories, or rather networks of memories. The customer uses the memories to create associations and that process enforces your brand further. If you agree to that definition you may also […]
Did Bob Dylan write about neurobranding?
No he didn’t, but I like some lines from the Bob Dylans Nobel lecture 2017 that could be used when talking about neurobranding. If you use his lines and replace the word “song” with “brand”, you get a really good story about brand building and what to aim for. ”If a brand (song) moves you, […]
Nearly 8 out of 10 launches fail in the FMCG business.
More than three in four new FMCG product launches fail in their first year, according to an analysis by Nielsen. Why? The question arising is of course how this can be possible and also how manufacturers can afford it in today´s highly competitive environment requiring instant distribution and shelf space as well as big […]
The brand insight guide: Basic, Pro or Expert research?
Don’t miss the opportunity to get help explaining research methods. We have a new easy to read infographic that will help you to connect brand insight objectives with relevant research methods. Print it out and share it when you need to talk about the next research project with your marketing team. Need more information about […]
Do you also have Flat Brand Tracking?
I am not first on this subject but I strongly believe it´s important to address Flat Brand Tracking, as it may become the death of brand work as it pulls the brand issue out of the boardroom. Who want´s to see flat KPI’s that never will move even though the world is constantly changing? Let´s […]
Think RECOGNITON for your brand!
RECOGNITION OR RECALL Branding is about creating memories of a product or service. What we previous have experienced and learned have impact on how we behave and take decisions. There are different types of memories but the marketing industry is focused mainly on recall. Almost all brand trackers are built on recall memories only, even […]
