Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Lies we tell ourselves

I recently read an article about lies we tell ourselves, which lead me in to the many other articles we’ve written about neuromarketing and behavioral economics. One of the lies is that we like to think that we are rational. That we are weighing the facts, do an analysis of potential consequences and make good […]

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Google is winning

Google is a winning company and we understand why. A little more than two years ago, in January 2011, Larry Page took over the title CEO after Eric Schmidt. This was a time when Google had to fight towards brands such as Facebook, which stole both employees and users. Google’s Android grew but Apple kept […]

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Neurometrics: Reading Consumers

In this article I will, in a simple way, try to explain something that is usually described more complex. And the processes are academic, they are complex and essentially require some underlying understanding of how our brains work. Neurometrics is based on measuring the brain’s electrical activity and neurological responses. Certain frequencies of brain waves […]

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