Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

How To Perceive Objects Around Us

  Perception does much more to us than maintain size and shape constancy in depth. It also organizes objects in a visual array into coherent groups. One way to understand how this organization occurs is from the structuralist approach to psychology, which was based on the notion that simple sensations constitute the building blocks of perceived […]

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Seminar: Mindblowing Communication

Straylight is known for having popular seminars and in June we’re talking about “Mindblowing Communication” for brand owners. The seminar will be held Thursday 12th of June at World Trade Center in Stockholm and one of the speakers is Markus Kivikangas, CSO at the Finnish neuroscience company Exakti Oy. 1. You’re speaking about value propostion at the seminar. […]

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Context Is King

If a tree falls in the forest and no one is around to hear it, does it make a sound? An answer to this old riddle can be found by placing the riddle in the context of perception. James Gibson was an American psychologist who provided a useful framework for studying perception by introducing the […]

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Interpret The Image

Have you ever been told that you “can’t see something that’s right under your nose” or maybe that you “can’t see the forest for the trees”?  Maybe you have tried to interpret the lyrics of a song? In each of these situations, we call on the complex construct of perception. Perception is the set of processes […]

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The Secret To Get Your Posts Read

The key to get posts read online is its headline. Nextiva has written a post with 20 words to use to get your content read. The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that […]

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Colors Speaks With The Unconscious

Color is one of the most powerful tools to express emotions. Studies of involuntary physical reactions, such as eye movements, brain activity and heart rate have shown that when we see colors they trigger a very rapid and strong reaction. Colors communicates with us on an unconscious and non-verbal level. Words and pictures can be […]

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Learn Basic Behavioral Economics

Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand what motivates financial decisions. In Dan Ariely’s Online course “A Beginner’s Guide to Irrational Behavior”, you can learn about some of the many ways in which we behave in less than rational ways, and how we might overcome […]

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10 Things Highly Creative People Do

Creativity works in mysterious ways, and often paradoxical. For some people creativity is a stable and basic trait in their personality. But it may also change based on context, ambience and special situations. Inspiration and ideas often arise, seemingly, out of nowhere and it’s not rare they fail to show up when we need them […]

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5 Hands-On Tips For Better Advertising

There are many ways to persuade and convince consumers with Neuromarketing. For years we’ve heard about putting babies and animals in TVC’s but does it really work? Yes, actually it most often does. Of course nothing is black and white and there are exceptions as well as the advert should go hand in hand with […]

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How Do Color Affect Purchases?

Did you know that the color red has been proven to increase consumers heart rates? Or that purple is used to create a sense of calm in customers? This infographic from KissMetrics suggests that the myth of the rational economic consumer should be questioned. The next time you reach for a black or orange item, you might […]

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