Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Consumers Don’t Mean To Lie. They Just Do It.

By quoting a famous ad man it’s easy to show Straylight’s belief regarding consumer behavior. “The trouble with market research is that consumers don’t think how they feel, they don’t say what they think, and they don’t do what they say”. – David Ogilvy For you familiar with our articles, this isn’t anything new but […]

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Does your product have the looks to end up in a shopping cart?

We are all familiar with the process of going grocery shopping. You go to the store, look for a special category of products and then make a decision. Sounds simple, doesn’t it? Think again! The decision making process is very complicated and has been studied for quite some time now. Research has shown that the […]

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TBT: Remembering five of the best-known cases in neuromarketing

Welcome to Straylight. We are a Nordic Insight agency working the latest research methodologies and a high level of customer service. Contact us if you need market research and insight generation on the Nordic market. We have many international clients that we serve with our convenient on-line approach. >Chat now with Straylight here! Working with […]

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Fill in the risky blanks of ad tests

Each year, hundreds of thousands of focus groups are organized around the world, and several billion dollars are spent globally on quantitative ad research. However, studies have shown that traditional research miss out on potential revenue.   An ad created to work by associating intuitive feelings, emotions and physical sensations with a brand is less […]

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How To Make Your Presentation Great

Once you finish your written PowerPoint slides to present your product, your idea, your fantastic campaign result or something like that, you’re only halfway done. You have one other great thing to consider before you have your great presentation. When you’re standing in front of an audience, a lack of confidence can compel you to […]

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6 Scientific Principles of Persuasion

Winning people over requires learning the universal factors that go into how they make decisions To influence and persuade people are the core of marketing activity. How does it really work? Are we throwing things out into the universe and hoping that someone, somewhere will find our content influential and persuasive? Straylight likes new, and easily understood, […]

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Colors can say more than a thousand words

Many of the previous articles here on Top box have highlighted the importance of colors in images and colors of brands. This article is no exception. The choice of color is no coincidence and choosing the right color for your graphic profile and your brand is of great importance. Both color and shapes influence our […]

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Neuromarketing: Not As Difficult As You Might Think

By now, you should be familiar with the word Neuromarketing. Best described as marketing to our non-conscious, or subconscious, even if it might sound like a really big, bad and perhaps dangerous word. It’s actually quite simple. Some brands like to use humor. That’s Neuromarketing. Others like to use visualization. That’s Neuromarketing too. Imagine this. […]

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Summer Reading Tips

The summer vacation is closing in and if you haven’t already took time off, you might do that in the near future. Looking forward to be disconnected from work, e-mails and finally read those books you have stored on the shelves at home. Not the show-off books you might have to be a perceived in […]

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Subliminal Messages In Logos

Whether you realize it or not, a brand’s logo speaks to the consumer on many levels. There’s the recognizability factor, if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand’s message. But a closer look at some logos reveals a subtle marketing tactic. 1. TOSTITOS Is a […]

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