Neuromarketing & More
This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
Why context is important in copy
Our brains are amazing. And even if you’re not aware of it, your brain is like a code-cracking machine. I’m sure you’re familiar with the paragraph below, where the first and last letters of the word are correct but the rest of the letters are muddled. And you can still read it, right? “Aoccdrnig to […]
Important Findings For Print Ads
You might have known that an ad have a very short amount of time to attract consumers. But what you didn’t know is that a Dutch study of the brain’s electrical responses shows that you have 0.3 seconds. The study’s most striking insight is the processing speed of the human brain. Within 0.3 seconds, a […]
Cialdini In Practise: Tupperware
How did Tupperware become so successful? If you’v read my previous posts about Cialdini you will know see how his 6 principles of persuasion can be used.. However, Tupperware was ahead of their time. The saleswoman Brownie Wise first came up with the “Tupperware party” idea in the early 1950s. She suggested that Tupperware sellers would […]
Getting Consumers To Say Yes: Scarcity
In this sixth and last post of describing Dr. Robert Cialdini’s six principles of persuasion I’ll write about scarcity. I’ve written about reciprocity, commitment & consistency, liking, authority and social proof in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out […]
Getting Consumers To Say Yes: Social Proof
In this fifth post of about Dr. Robert Cialdini’s six principles of persuasion I’ll write about social proof. I’ve written about reciprocity, commitment & consistency, liking and authority in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways […]
Getting Consumers To Say Yes: Authority
In this fourth post of post of six about Dr. Robert Cialdini’s six principles of persuasion I’ll write about authority. I’ve written about reciprocity, commitment & consistency and liking in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six […]
Getting Consumers To Say Yes: Liking
This is the third post of six about Dr. Robert Cialdini and his six principles of persuasion is constantly. In the first post, I wrote about reciprocity and in the second about commitment & consistency. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He […]
Getting Consumers To Say Yes: Commitment & Consistency
This is the second post of six about Dr. Robert Cialdini and his six principles of persuasion. In the first post, I wrote about reciprocity. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways you can get people to say […]
Getting Consumers To Say Yes: Reciprocity
Dr. Robert Cialdini and his six principles of persuasion is constantly current for any marketer. I’ve published a fantastic Infographic about his principles before but as with all learning, repetition is essential. Influence and persuade people are the core of marketing activities. How does it really work? Are we throwing things out into the universe […]
How to Analyze Implicit Association Test: Quantifying the Consumer Subconscious
Nate Decker, Ph.D. Behavioral Scientist and Partner at Straylight’s partner Sentient Decision Science is regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the basics is important. Decker wanted to provide some details on how to interpret […]
