Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Online helpdesk för marknadsundersökningar

I vår omvärld blir allt fler relationer digitala, chat och bild ersätter fysiska möten. När vi håller kontakten med försäkringsbolaget, besöker doktorn eller kommunicerar med flygbolaget vill vi inte behöva prata. Inte heller Marknadschefer har tid att träffa sina konsulter och söker därför snabba och relevanta relationer via sociala medier. Konsultbranschen möter denna verklighet långsamt […]

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The A hole effect

The brain works in mysterious ways and not always the way we want. New brain science shows that money make us less human. You may not want to be to rich. Most of us are dreaming of and working for having more money, allowing us to achieve some of our goals in life. But it […]

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What Neuromarketing Really Means

A friend of mine from Örebro asked me a bit grumpy why Neuromarketing really is that important. Really? Örebro is a Swedish city well known for their little whiny dialect and since I’m from the same city, this is how you talk. Therefore I could see through the question and knew what really actually meant: This is the best I’ve heard […]

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