Neuromarketing & More

Look around. What do you see? Perhaps some posters on the wall. Some flowers in the window. A spectacular view outside. People around you, dressed in different clothes. Whatever it is that surrounds you, it will affect you more than you might believe. Everything evokes associations in out minds that have an effect on what […]

Once, I was in a cheese store together with my mother. We were about to shop something tasty as a dessert after the dinner we should eat together that same evening. The shop assistant gave us some recommendations. We decided and she asked us how much we wanted. I showed her with my thumb and […]

We all know that money can affect our emotions. But, how do our emotions affect the money? When we receive a sum of money, we automatically put it in a mental account. This is one of the most rigorous findings from the field of behavioral economics. We put a gift in one mental account. We put […]

“By being a customer at [the electricity company] you contribute to a better world every day, without any extra expenses. You can choose by yourself how our profit will be distributed to several different charity organizations” If you log in to a specific electricity company’s web page, you will see this text. The message is […]

When you are about to buy a new smartphone, you end up comparing different models against each other. They have basically the same technology. They look the same. It won’t really matter which you choose. So, you trust your gut feeling and make your decision. Why did the first one feel better than the second […]

You are exercising. Only three pushups left before you have reached your goal: Twenty-five pushups! Two… One… Twenty-five! Finally, you can relax. You have reached your goal. But, what if you had set the goal to be thirty pushups, then you would still have five pushups left. Or, what if your goald had been fifteen […]

Well well, you have decided to do twenty pushups. Why twenty? Is it a decent goal? How eager are you to do five extra, after that you have reached your goal? To set goals, strive towards them and finally reach them, is a classic trick to get things done. It can be for exercising, productivity, […]

Imagine yourself in a drug store. You are about to buy medicine for your long-lasting cold. Between a sniffle and a sneeze, you look at two alternatives. One is sold by ordinary price. Next to it, you see a similar one, for a reduced price. They look almost the same, they contain the same ingredients […]

When you taste a tasty drink, is it really the taste that matters? It might sound like a stupid question. The answer seems obvious. Of course it is the taste that determines if a drink is tasty or not. But wait a second, is it really that easy? As a matter of fact, the expectations […]

Imagine yourself at a table together with a friend. Between you on the table, there is a cookie. You can see it. Big, round, with brown chocolate-crisps and crunchy nuts. Oh yes, you can see it clearly, right? But how, from a psychological standpoint, do you see the cookie? You and your friend can see […]