This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
More than three in four new FMCG product launches fail in their first year, according to an analysis by Nielsen. Why? The question arising is of course how this can be possible and also how manufacturers can afford it in today´s highly competitive environment requiring instant distribution and shelf space as well as big […]
I am not first on this subject but I strongly believe it´s important to address Flat Brand Tracking, as it may become the death of brand work as it pulls the brand issue out of the boardroom. Who want´s to see flat KPI’s that never will move even though the world is constantly changing? Let´s […]