This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
Is it possible that an ad that has made “most annoying of all time” lists and been dubbed the worst ad ever actually be one of the most engaging and effective? We all have ads that make us cringe, or even reach for the remote. My personal least-favorites are “screamer” ads, usually run by local […]