Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Subliminal Messages In Logos part 2

As seen earlier on Top Box there are a lot of logos with hidden messages in them. The more we looked the more we found which means we are now able to share 8 more interesting logos with you. Can you see the hidden messages? 1. THE AIA NEW YORK CHAPTER   The AIA New York […]

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Subliminal Messages In Logos

Whether you realize it or not, a brand’s logo speaks to the consumer on many levels. There’s the recognizability factor, if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand’s message. But a closer look at some logos reveals a subtle marketing tactic. 1. TOSTITOS Is a […]

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How To Perceive Objects Around Us

  Perception does much more to us than maintain size and shape constancy in depth. It also organizes objects in a visual array into coherent groups. One way to understand how this organization occurs is from the structuralist approach to psychology, which was based on the notion that simple sensations constitute the building blocks of perceived […]

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