Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Disney Knows Your Brain And Wants Your Emotions

Disney’s new Pixar release, Inside Out (image: Disney.com) The launch of Pixar’s latest animated film, Inside Out, is imminent. While most will watch the film for its story and animation, there’s an interesting backstory. Much of the story takes place inside the head of the main character, the 11-year-old Riley. Five emotions interact there, voiced by […]

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How Game Of Thrones Shows You One Way To Get Your Customer’s Attention

Game of Thrones, the wildly popular HBO series based on novels by George R. R. Martin, gets a lot of attention. According to Ben Parr, author of Captivology: The Science of Capturing People’s Attention, there’s solid science behind that success. And, you can use the same factors to get and hold your customer’s attention.  Here’s the science, according to Parr. […]

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Best of Neuromarketing 2014

Here are the most-viewed and most-shared Neuromarketing posts from Neurosciencemarketing in 2014. Does this “Readers’ Choice” format always surface the content I think is best? Not always, but making this list is a pretty good indicator that quite a few people found it useful and worth sharing. That’s particularly true with our discerning Neuromarketing readers! The 3 Types of […]

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A Super-Simple Way to Make Your Prices Seem Lower

Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male customers. In a study titled Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions, researchers in the U.K. […]

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Power of Ten: The Weird Psychology of Rankings

Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to love rankings, […]

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Save Time, Persuade With Rhyme

What’s the most famous quote from the OJ Simpson “trial of the century?” Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, “If the gloves don’t fit, you must acquit!”. This phrase, or a variation of it, was used by Simpson’s […]

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5 Hands-On Tips For Better Advertising

There are many ways to persuade and convince consumers with Neuromarketing. For years we’ve heard about putting babies and animals in TVC’s but does it really work? Yes, actually it most often does. Of course nothing is black and white and there are exceptions as well as the advert should go hand in hand with […]

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Five Marketing Lessons From Candy Crush Saga

To say the game Candy Crush Saga has become a craze is an understatement. With hundreds of millions of downloads, the “free” game is generating close to a million dollars a day for its developer, King.com. A big key to the game’s popularity is its highly addictive nature. Even if you aren’t in the casual […]

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