Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Colors can say more than a thousand words

Many of the previous articles here on Top box have highlighted the importance of colors in images and colors of brands. This article is no exception. The choice of color is no coincidence and choosing the right color for your graphic profile and your brand is of great importance. Both color and shapes influence our […]

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Priming: Everything Affects You

Look around. What do you see? Perhaps some posters on the wall. Some flowers in the window. A spectacular view outside. People around you, dressed in different clothes. Whatever it is that surrounds you, it will affect you more than you might believe. Everything evokes associations in out minds that have an effect on what […]

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