Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


How Do You Know If Your Ad Money Are Wasted?

  You have most certainly heard the famous, although a bit worn quote of John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Although Mr. Wanamaker’s point may first appear to be true, let us dig a little deeper on the topic. Wikipedia defines advertising […]

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