This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
Game of Thrones, the wildly popular HBO series based on novels by George R. R. Martin, gets a lot of attention. According to Ben Parr, author of Captivology: The Science of Capturing People’s Attention, there’s solid science behind that success. And, you can use the same factors to get and hold your customer’s attention. Here’s the science, according to Parr. […]
What better way to learn about Neuromarketing than to speak with a pioneer within the field? Thomas Zoëgas Ramsøy is considered one of the leading experts on Neuromarketing and consumer neuroscience. He is also an innovator by heart. With Master level training in economics and neuropsychology, he also holds a PhD in neurobiology and neuroimaging from […]