Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


How To Perceive Objects Around Us

  Perception does much more to us than maintain size and shape constancy in depth. It also organizes objects in a visual array into coherent groups. One way to understand how this organization occurs is from the structuralist approach to psychology, which was based on the notion that simple sensations constitute the building blocks of perceived […]

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Context Is King

If a tree falls in the forest and no one is around to hear it, does it make a sound? An answer to this old riddle can be found by placing the riddle in the context of perception. James Gibson was an American psychologist who provided a useful framework for studying perception by introducing the […]

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Interpret The Image

Have you ever been told that you “can’t see something that’s right under your nose” or maybe that you “can’t see the forest for the trees”?  Maybe you have tried to interpret the lyrics of a song? In each of these situations, we call on the complex construct of perception. Perception is the set of processes […]

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