Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Five Marketing Lessons From Candy Crush Saga

To say the game Candy Crush Saga has become a craze is an understatement. With hundreds of millions of downloads, the “free” game is generating close to a million dollars a day for its developer, King.com. A big key to the game’s popularity is its highly addictive nature. Even if you aren’t in the casual […]

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