Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


And the Nobel Prize in medicine goes to…

As winter is approaching it gets both darker and colder in Sweden.  Luckily for us the Nobel Prize festivities are about to begin which will brighten things up. This year the Nobel Prize in medicine goes to three scientists that have brought insights regarding neuroscience. As it turns out, their findings are highly related to […]

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Is Less More When It Comes To Consumtion?

Once, I was in a cheese store together with my mother. We were about to shop something tasty as a dessert after the dinner we should eat together that same evening. The shop assistant gave us some recommendations. We decided and she asked us how much we wanted. I showed her with my thumb and […]

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