This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
RECOGNITION OR RECALL Branding is about creating memories of a product or service. What we previous have experienced and learned have impact on how we behave and take decisions. There are different types of memories but the marketing industry is focused mainly on recall. Almost all brand trackers are built on recall memories only, even […]
Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our brains in different and more powerful […]
As seen earlier on Top Box there are a lot of logos with hidden messages in them. The more we looked the more we found which means we are now able to share 8 more interesting logos with you. Can you see the hidden messages? 1. THE AIA NEW YORK CHAPTER The AIA New York […]
By now, you should be familiar with the word Neuromarketing. Best described as marketing to our non-conscious, or subconscious, even if it might sound like a really big, bad and perhaps dangerous word. It’s actually quite simple. Some brands like to use humor. That’s Neuromarketing. Others like to use visualization. That’s Neuromarketing too. Imagine this. […]
There are many ways to persuade and convince consumers with Neuromarketing. For years we’ve heard about putting babies and animals in TVC’s but does it really work? Yes, actually it most often does. Of course nothing is black and white and there are exceptions as well as the advert should go hand in hand with […]