Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Getting Consumers To Say Yes: Reciprocity

Dr. Robert Cialdini and his six principles of persuasion is constantly current for any marketer. I’ve published a fantastic Infographic about his principles before but as with all learning, repetition is essential. Influence and persuade people are the core of marketing activities. How does it really work? Are we throwing things out into the universe […]

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How to Analyze Implicit Association Test: Quantifying the Consumer Subconscious

Nate Decker, Ph.D. Behavioral Scientist and Partner at Straylight’s partner Sentient Decision Science is  regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the basics is important. Decker wanted to provide some details on how to interpret […]

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Disney Knows Your Brain And Wants Your Emotions

Disney’s new Pixar release, Inside Out (image: Disney.com) The launch of Pixar’s latest animated film, Inside Out, is imminent. While most will watch the film for its story and animation, there’s an interesting backstory. Much of the story takes place inside the head of the main character, the 11-year-old Riley. Five emotions interact there, voiced by […]

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Print vs. Digital: Another Emotional Win for Paper

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our brains in different and more powerful […]

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Customer Satisfaction Doesn’t Predict Repurchase

Marketing is the soul of the company, the link between an organization and the customers it serves. As I wrote in this article, most new product fails and vast sums of the advertising budget is wasted. The strange about this is I perceive it to be acceptable, it’s seen as the cost of doing business. […]

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Understanding The Mind of The Shopper

Shopping is a complex experience that begins with goals and expectations in the mind of the shopper and ends with a decision to buy or not to buy. In between, it’s a physical experience that involves navigating through physical space, activating all our senses, and weighing lots of alternatives. Shopping can be, and often is, […]

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How Game Of Thrones Shows You One Way To Get Your Customer’s Attention

Game of Thrones, the wildly popular HBO series based on novels by George R. R. Martin, gets a lot of attention. According to Ben Parr, author of Captivology: The Science of Capturing People’s Attention, there’s solid science behind that success. And, you can use the same factors to get and hold your customer’s attention.  Here’s the science, according to Parr. […]

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Building The Perfect Website With Brain Science

Neuromarketing can make a contribution to website design in three powerful ways: Help designers understand how people’s brains actually consume web pages Eye tracking applied to website viewing has shown that gaze patterns are determined by two types of attention: Bottom-up attention: This type of attention is involuntary and automatic. When viewing websites, bottom-up attention is […]

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If Only Asking Questions Worked – We wouldn’t Need Psychology

Imagine if behavioral science was as easy as asking people explicit questions about their behavior–we wouldn’t need the disciplines of psychology, sociology, neuroscience, behavioral economics and cultural anthropology.  If asking people why they do what they do isn’t good enough to reveal true insight within the behavioral sciences, why would we expect it to be […]

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Are You Taking a Guess With Your New Product Launch?

Consumers have a source of apathy to most new product introductions, from TV-show to snacks and home electronics. It is important to understand that, for a product to succeed, it must first make a connection with existing concept stored in the unconscious. The habitual minds must go through a physiological change to accommodate a new […]

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