Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Getting Consumers To Say Yes: Scarcity

In this sixth and last post of describing Dr. Robert Cialdini’s six principles of persuasion I’ll write about scarcity. I’ve written about reciprocity, commitment & consistency, liking, authority and social proof in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out […]

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Getting Consumers To Say Yes: Social Proof

In this fifth post of about Dr. Robert Cialdini’s six principles of persuasion I’ll write about social proof. I’ve written about reciprocity, commitment & consistency, liking and authority in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways […]

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Getting Consumers To Say Yes: Authority

In this fourth post of post of six about Dr. Robert Cialdini’s six principles of persuasion I’ll write about authority. I’ve written about reciprocity, commitment & consistency and liking in previous posts. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six […]

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Getting Consumers To Say Yes: Liking

This is the third post of six about Dr. Robert Cialdini and his six principles of persuasion is constantly. In the first post, I wrote about reciprocity and in the second about commitment & consistency. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He […]

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Getting Consumers To Say Yes: Commitment & Consistency

This is the second post of six about Dr. Robert Cialdini and his six principles of persuasion. In the first post, I wrote about reciprocity. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways you can get people to say […]

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Getting Consumers To Say Yes: Reciprocity

Dr. Robert Cialdini and his six principles of persuasion is constantly current for any marketer. I’ve published a fantastic Infographic about his principles before but as with all learning, repetition is essential. Influence and persuade people are the core of marketing activities. How does it really work? Are we throwing things out into the universe […]

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How to Analyze Implicit Association Test: Quantifying the Consumer Subconscious

Nate Decker, Ph.D. Behavioral Scientist and Partner at Straylight’s partner Sentient Decision Science is  regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the basics is important. Decker wanted to provide some details on how to interpret […]

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Disney Knows Your Brain And Wants Your Emotions

Disney’s new Pixar release, Inside Out (image: Disney.com) The launch of Pixar’s latest animated film, Inside Out, is imminent. While most will watch the film for its story and animation, there’s an interesting backstory. Much of the story takes place inside the head of the main character, the 11-year-old Riley. Five emotions interact there, voiced by […]

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Print vs. Digital: Another Emotional Win for Paper

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our brains in different and more powerful […]

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Customer Satisfaction Doesn’t Predict Repurchase

Marketing is the soul of the company, the link between an organization and the customers it serves. As I wrote in this article, most new product fails and vast sums of the advertising budget is wasted. The strange about this is I perceive it to be acceptable, it’s seen as the cost of doing business. […]

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