We have modern and innovative methods and is the first Nordic Neuromarketing Agency offering implicit testing methods for several situations like TVC and design testing.
Straylight is an Insight Agency. We work on the borderline of research and strategy to extract what is important and what information should be used as foundations in brand and business strategy. We know insight generation and we know strategy creation and do both in-house. We know research even if we don't do the interviewing in-house. We have long experience as brand directors, Insight directors and Research consultants. That makes it possible to create relevant insights.
We analyse brands. We do in depth analysis to create insights of the brand from all stakeholder perspectives: Customer, Investor, Employee, Sustainability etc. We deliver smart brand tracking with an innovative way of measuring brand health & image and have a free to use reporting tool making it extremely easy to analyze comprehensive information.
We analyse communication. Our approach is to create KPI´s and insights in the development process and in the media investment period. Our system is called Campaign Performance Management and is a smart working tool securing that an organisation will maximize every investment made i communications.
We analyse products & designs. Our methods create true insights of which innovations work best by using modern brain science as our tool. We know category management and how to build effective offers. We understand the impact of designs and point of sale activities.
We have modern and innovative methods and is the first Nordic Neuromarketing Agency offering implicit testing methods for several situations like TVC and design testing. We have also traditional explicit methods like web surveys in our toolbox and are using them to understand brands and marketing. The combination of Neuromarketing and Explicit testing is important for us and we believe that both methods are good, but for different purposes.
We work in the Nordics as our main markets and have quite a few of the top 20 brands as our clients. On the outside we may look as a small consultancy but our Nordic network make us big and we run substantial size brand and advertising projects.
An innovative insight analysis showing if communications has the power to reach into the brain and affect future actions. It's built on EEG, eye-tracking and associations combined. May be used for TVC's, designs, copy etc.
A smart way of tracking your brand i a completive environment making sure that brand health & brand image are on track. We interview your clients all year round, present KPI´s on monthly or weekly basis and if you want you can use our free, extremely easy to use, report tool.
Campaign Performance Management gives full control over the result of advertising campaigns. Media investments are often substantial and they go often wrong. This is a insight process tool that will give your organisation the decision support needed to make good use of every each investment.
We are experts within strategy and how to audit all types of brand management activities. Almost all of our big clients ask for tailor made research solutions and we are good at providing them.