Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Why context is important in copy

Our brains are amazing. And even if you’re not aware of it, your brain is like a code-cracking machine. I’m sure you’re familiar with the paragraph below, where the first and last letters of the word are correct but the rest of the letters are muddled. And you can still read it, right? “Aoccdrnig to […]

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