Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Getting Consumers To Say Yes: Commitment & Consistency

This is the second post of six about Dr. Robert Cialdini and his six principles of persuasion. In the first post, I wrote about reciprocity. Cialdini, professor of psychology and marketing, was in many ways before his time when his book “Influence” was published 1984. He lays out six ways you can get people to say […]

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Getting Consumers To Say Yes: Reciprocity

Dr. Robert Cialdini and his six principles of persuasion is constantly current for any marketer. I’ve published a fantastic Infographic about his principles before but as with all learning, repetition is essential. Influence and persuade people are the core of marketing activities. How does it really work? Are we throwing things out into the universe […]

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How to Analyze Implicit Association Test: Quantifying the Consumer Subconscious

Nate Decker, Ph.D. Behavioral Scientist and Partner at Straylight’s partner Sentient Decision Science is  regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the basics is important. Decker wanted to provide some details on how to interpret […]

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Disney Knows Your Brain And Wants Your Emotions

Disney’s new Pixar release, Inside Out (image: The launch of Pixar’s latest animated film, Inside Out, is imminent. While most will watch the film for its story and animation, there’s an interesting backstory. Much of the story takes place inside the head of the main character, the 11-year-old Riley. Five emotions interact there, voiced by […]

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